Plaza Hotels & Resorts

DREAM MORE
Mockup de Instagram
Mockup de Instagram
Tablet newsletter
Newsletter del proyecto

THE PROJECT

One group. Different experiences. One shared vision.

Plaza Hotels & Resorts brings together different hotels, restaurants and experiences under a common brand vision. We developed a social media and digital content strategy to strengthen the group’s identity, showcase its hospitality and gastronomy offering, and connect with both B2C and B2B audiences.

SERVICES

BRAND
STRATEGY

INFLUENCERS

PHOTO & VIDEO
PRODUCTION

EMAIL
MARKETING

SOCIAL
MEDIA

INSTAGRAM
ADS


HIGHLIGHTS

01

A shared social strategy

We developed a global social media strategy to unify the group’s different profiles under a consistent brand vision, while creating content adapted to each hotel, restaurant and hospitality experience.

02

Hospitality & gastronomy content

We produce photo and video content across the group’s hotels and restaurants, creating a diverse library of assets designed to bring the Plaza experience to life across different formats and platforms.

03

B2B content strategy

We developed a dedicated LinkedIn content strategy to strengthen Plaza Hotels & Resorts’ presence within the B2B and hospitality ecosystem, communicating the group’s expertise, properties and business opportunities.

04

Email marketing ecosystem

We manage the strategy and production of monthly newsletters, from creative design and programming to KPI reporting, creating a consistent communication channel to promote the group’s hotels, experiences and seasonal offers.