We act as a central adaptation partner for Freixenet’s international markets, managing incoming requests and transforming global campaign assets into materials ready to be implemented locally.

We coordinate multiple stakeholders across markets, ensuring that briefs, feedback, assets, technical requirements and timings are aligned throughout the adaptation process.

We adapt campaign assets across different formats and channels, from digital and social content to DOOH, POS and other communication materials, ensuring each execution meets the specific technical and local requirements.

We make sure that every adaptation remains faithful to Freixenet’s global creative direction and visual identity, balancing global consistency with the specific needs of each market.

We help Freixenet simplify the complexity of international production by centralising requests, coordinating workflows and managing adaptations from brief to final delivery through the Content Hub.