Envy

360º BRAND COMMUNICATION
Mockup de Instagram
Mockup de Instagram

THE PROJECT

Building a distinctive brand world around exceptional apples.

Manzanas Envy is a premium apple brand positioned around taste, quality and exceptional experiences. We work as the brand’s 360º communication agency in Spain, developing its annual communication platform and bringing it to life across multiple channels, from creative campaigns and audiovisual production to social media, influencers and brand activations. Our role is to build a distinctive and consistent brand universe around Envy, translating its positioning into relevant content, experiences and consumer touchpoints throughout the year.

SERVICES

BRAND
STRATEGY

AUDIOVISUAL
PRODUCTION

SOCIAL
MEDIA

CREATICE
CAMPAIGNS

INFLUENCER
MARKETING

360º
COMMUNICATION

INSTAGRAM
ADS

PRODUCT
PLACEMENTS


HIGHLIGHTS

01

Annual creative campaign

We develop Envy’s annual communication platform, translating the brand’s positioning into a strong creative territory that can live across different campaigns, formats and consumer touchpoints throughout the year.

02

From concept to campaign production

We take ideas from concept to execution, managing the creative development and production of audiovisual campaigns and key brand assets, ensuring a consistent visual and creative expression across all channels.

03

Influencers & premium lifestyle

We connect Envy with relevant lifestyle, food and culture creators, developing influencer collaborations that reinforce the brand’s premium positioning while bringing the product naturally into consumers’ everyday lives.

04

Social media & always-on content

We manage Envy’s social media ecosystem, creating content that builds the brand world beyond individual campaigns and keeps the conversation active throughout the year through engaging, visually distinctive formats.

05

Product placements & brand experiences

We identify opportunities to integrate Envy into relevant environments, partnerships and experiences, using product placements and activations to increase visibility and associate the brand with exceptional moments.

06

A 360º brand approach

From strategy and creative development to production, social, influencers and activations, we connect every touchpoint under one cohesive brand vision, helping Envy build a distinctive and recognisable presence in the premium fruit category.