Celler del Pescador

enaMARats
Mockup de Instagram
Mockup de Instagram
Mockup de Instagram
Mockup de Instagram

THE PROJECT

Building a community around Mediterranean moments, sparkling wine and summer.

Celler del Pescador is a Mediterranean sparkling wine brand built around enjoying simple moments, good company and the pleasure of sharing. We manage the brand’s social media presence and have created enaMARats, a community and brand territory designed to connect Celler del Pescador with a lifestyle centred around enjoyment, summer and Mediterranean culture. Our work combines always-on social media, creative campaigns, product sampling and activations designed to maximise the brand’s visibility during its key seasonal moments.

SERVICES

Social Media Management

Creative Campaigns

Community Building

Influencer Marketing

Product Sampling

Content Creation


HIGHLIGHTS

01

enaMARats: building a brand community

We created enaMARats, a community and brand territory around Celler del Pescador, bringing together people who share a passion for Mediterranean living, good moments and enjoying life together.

02

Social media & always-on content

We manage Celler del Pescador’s social media ecosystem, developing the content strategy, creative concepts, production and day-to-day management to keep the brand active and relevant throughout the year.

03

Summer campaign & seasonal momentum

Summer is the brand’s key moment of the year, so we develop creative campaign concepts and content designed to maximise visibility, engagement and consumption during the season, connecting Celler del Pescador with the occasions where the brand naturally belongs.

04

Product sampling & consumer experience

We activate product sampling initiatives to put Celler del Pescador directly into consumers’ hands, creating opportunities to discover and experience the product while generating visibility and conversation around the brand.

05

Creative concepts for launches & key moments

We develop creative territories and campaign concepts for product launches and relevant brand moments, creating ideas that can be translated into social content, activations, sampling and other consumer touchpoints.